Living
the American Dream
Herman the German was born in Hannover, Germany in 1914. The seventeenth son of a left-handed bookkeeper, he chose not to follow in the family profession. He grew up a happy child always interested in how things were made. He would hang outside the local brewery asking the workers question after question until they finally told him to go away.
At the age of 24 with World War II looming on the horizon, Herman left for America claiming "I'm a brewer not a fighter." After spending several years in Milwaukee working for a large brewery, he moved to Pittsburgh because he knew it was the home of real beer.
By this time he had already grown his trademark white mustache and continued to wear traditional German attire. He started his brewery with a dream of making the world's best lager and selling it at the world's best prices. After a period of trial and error, he achieved his goal with the introduction of Old German Premium Lager.
Old German Premium Lager became a popular brand with sensible consumers throughout the Pittsburgh area. It is well known for its great taste and great price. It has become the beer of choice for college kids and broke ass guys far and wide.
Herman now enjoys the retired life in Pittsburgh still attending sporting events and social functions in his traditional German attire. He enjoys staying home with his many grandchildren and telling them stories about great cheap beer.
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